Maybe you’re at a loss for words altogether. Maybe you’re writing too much, but not the right stuff. Either way, not knowing what to say shouldn't cause you to doubt the dream that’s been planted in your heart.

Together, we can write the right words for your brand, putting to print a message that feels oh-so-perfectly you and resonates with the people you want to work with.

When we’re done, you’ll have a story you’re proud to share and a website that reignites the spark you feel for your business.

Together, we can write the right words for your brand, putting to print a message that feels oh-so-perfectly you and resonates with the people you want to work with.

When we’re done, you’ll have a story you’re proud to share and a website that reignites the spark you feel for your business.

aybe you’re at a loss for words altogether. Maybe you’re writing too much, but not the right stuff. Either way, not knowing what to say shouldn't cause you to doubt the dream that’s been planted in your heart.

M

write my copy!

There's a message in that mess of ideas inside your head. One that's true to you and the people you want to work with.

Uncovering your narrative with words that make you (& your audience) feel understood.

website copywriter for small businesses

Here's what I know to be true:

Even better, you don't mind your meeting in a cafe over wine

Four

You're ready to attract the people that value you and your offer

Three

You have a clear idea of what your offer or program is

Two

You started your business to make the world a bit brighter

One

I'm your kinda website copywriter if:

Messages with heart & soul are what I'm all about.

Next

My Non-Negotiables

I started this business in the spirit of serving others. It’s why I love hosting game nights and dinner parties. And it’s why I created a process that helps you feel taken care of every step of the way. And while I can say I care all I want, I prefer to show it through the quality of the work you receive, dedication to my craft, and a surprise or two along the way.

hospitality

Curiosity

I'm always in pursuit of learning. That’s why I send a lengthy questionnaire at project kickoff and invite you to a strategy call that covers any follow-up questions.

But each question was carefully considered and gets us one step closer to uncovering your story.

So I ask that you invite me into your heart, take your time answering the prompts, and know that it’s all a part of the strategy for better storytelling and selling in your business.

(Don't worry—that and providing feedback is all the work you'll have to do. This is about making your life easier, not harder.)

You’ve entrusted me to do a job, and that’s not something I take lightly. That’s why you can expect me to be honest in my opinions as I'm always in pursuit of the best possible outcome for your business.

But I want your candor, too. If you feel strongly for or against an idea, tell me. If something isn’t up to your expectations, I need to know.

At the end of the day, I'm here to serve you and your business.

honesty

Life’s too short for business to be boring. And don’t let Peggy Olson’s stress levels fool you—copywriting is supposed to be fun.

So bring your creative ideas and I'll bring mine too. Because I'm serious about your success, but I'll be damned if I take myself too seriously.

Want to hold your kickoff call over happy hour? I'm in. Moonlighting as a stand-up and need to workshop a bit? Even better. Local to Michigan and want to meet in person? Pasta e vino, please!

lightheartedness

Often told I'm a pro at untangling your messy thoughts to turn them into a message that resonates

Specialized in both long-form SEO content and short-form copywriting

Real estate and construction background, with a deep love for hospitality brands

Professionally writing since 2016, business owner since 2021, and word lover since always

Bachelors degree in creative advertising from Michigan State University

Student of Copy School by Copyhackers & Alex Cattoni's Copy Posse

Certifiably Creative

the RESUME stuff

Happiest by the freshwater in Petoskey, MI (where there's no salt & no sharks!)

In the top 0.1% of Queen fans on Spotify

Married to my high school sweetheart, Mike

If I wasn't a copywriter, I'd be an interior designer or run a cozy B&B in northern Michigan

Quick Facts About shannon

To reignite the spark you feel for your business by uncovering the message that's already written on your heart.

So right now, if you’re feeling like you can’t put your story into words, that doesn’t mean it doesn’t deserve to be told. It just means you need some support.

Together, we can turn your mess of thoughts into a message that feels true to you and speaks to the heart of the people you want to work with.

I’ve always loved words. Handwritten notes and fiction books make me swoon. But as an introvert, people always thought I was a woman of few words.

If you flip through my morning journal or documents of half-written blog posts, you’ll find I actually do have a lot to say. I just prefer to write it all down.

When I started my business, it was an on-the-side thing. But when the time came to go all-in, overthinking crept in.

I couldn’t seem to write a single sentence on the page without slamming tapping the backspace key one-hundred times over.

Before long, the frustration of not knowing what to say caused me to doubt the dream that had been planted in my heart.

It wasn’t until I quieted the noise in my head, quit comparison, and asked myself a slew of questions that I remembered why I wanted to do this in the first place.

Upstairs Studio founder, probably in her writing flow with 70s rock music in the background & 3+ beverages on her desk.

Upstairs Studio founder, probably in her writing flow with 70s rock music in the background & three (or four) beverages on her desk.

Meet Shannon —

Meet Shannon —

— amy A.

I needed someone who could help me convey my services succinctly to potential clients and create message to accompany the launch of my new brand and website. Shannon worked side-by-side with my graphic designer and website developer to create something I'm really proud of and that my clients love.

She captured my business perfectly, went out of her way to prioritize my project, and made it fun. I really enjoyed working with Shannon and look forward to our next project.

"I struggled to create content for my website and to articulate clearly what I do."

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it's time the idea of MARKETING your business sparked inspiration instead of overwhelm.

Not knowing what to say can be a business buzzkill. But with the right words in your back pocket, you'll be inspired to spread your message far and wide.