The Sieve Copy Blog

Where creative entrepreneurs and modern brands come for uncomplicated advice on copywriting, SEO, and marketing.

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Differentiating from Competitors with Your Website Copy (Feat. Luxe Yoga)

Have you ever noticed how many businesses talk like clones of their competitors? They use the same buzzwords, promise the same results, and sound like they all wrote their website copy using the same generic template. Truthfully, if you’re not focused on differentiating from competitors, you’re blending in. And if you’re blending in, you’re going […]

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Hi, I'm Shannon! I work alongside creative entrepreneurs like you to craft compelling copy that's brimming with character, optimized to attract organic leads, and proven to uncomplicate your marketing (because you finally have the right words to make your dream clients obsessed with your solution).

I believe your copy should make your readers feel good while making you more sales, so you can count on positivity-forward, benefits-focused, and relationship-driven copy that never uses fluff, fear, or false promises just to make a sale.

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If you like what you're reading on the copy blog, but would rather hand off the writing to a pro, I have three words for you: at. your. service.

My 1:1 copywriting services are completely done-for-you with sounds-just-like-you copy that makes you feel confident in your brand. No more second-guessing (or sweating) before hitting 'Publish'.

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