website copywriting services for creative small businesses

website copywriting services FOR creatives, hosts, and dreamers

You need website copy that your dream clients smile at, Google ranks, & you adore.

I'll help you uncover the message that's already written on your heart so you can share your passion and purpose in a way you've never quite been able to before (all while keeping your dream clients' desires and SEO in mind).

   BOOK MY COPY AUDIT

  • Brand Discovery Workbook
  • Copy audit of one website (up to 6 pages)
  • Google Document delivery, formatted with page-by-page notes, refinements, and action items
  • Walkthrough video of your full report to give you more context
  • Q&A call after handoff
  • Up to 2 weeks of email support after handoff
  • 10% off future services with Upstairs Studio

TIMELINE: 14 days
INVESTMENT: $550

Feel like your website could be doing a better job of pulling its weight? With the Website Copy Audit, you'll walk away with strategic copy refinements and optimization advice that considers your brand voice, offerings, and SEO.

The best part? It's organized by page with action item checklists that make it easy breezy to implement into your site.

03

Website Copy Audit

  book my copy week

  • Strategy & Messaging Call to kickoff the week
  • 4 pages of strategic, custom website copy (+$ for additional pages)
  • Light SEO optimization (title tags & meta descriptions)
  • Well-formatted document delivery for easy hand-off to your designer or copying/pasting into your chosen website template
  • Bonus guide to launching and marketing your new site
  • Detailed walkthrough video for more context
  • Revisions made promptly as we move throughout your dedicated copy week

TIMELINE: 5 days
INVESTMENT: $3,000

For the business owner who is working with a designer soon or has a template lined up and just needs the copy to pull it all together.

In just 5 days, you’ll get 4+ pages of true-to-you website copy that clarifies your value and offers, making you an easy choice for the ones you want to work with most.

02

Website Copy in a Week

        write my site

If you're ready to use what makes you stand out to confidently speak about your business, create on-brand content, and generate valuable leads on repeat—this is for you. You’ll walk away with 5 pages of conversion-focused copy strategically mapped to turn your readers into clients. Plus, get a Messaging Handbook complete with messages to plug and play every time you need to market yourself.

01

Messaging & Website Copy

Keep scrolling for details on each of my website copywriting packages. All packages can be customized to your exact needs and goals.

CREATIVE copywriting that converts

words for every budget

the messaging & website copy package includes:

In-depth Brand Discovery Workbook to learn about your offers and get clear on your vision

60- to 90-minute strategy call to kick off your project

~20-page Messaging Handbook (Google Docs & designed Canva PDF versions) to write future content with ease

Up to 5 pages of optimized website copy, strategically mapped to turn readers into clients

Two refinement rounds & video calls to provide face-to-face feedback and get your words juust right

Collaboration with your designer and/or mindfulness of your selected website template

Page-by-page SEO guidance with custom page titles, meta descriptions, header tags, and link suggestions

Well-formatted document delivery to outline each page, what needs to be included, and show how your site will flow

Bonus Launch Guide at project close with tips to show off your new site and create engaging content (plus blog post ideas to get you started!)

My bread &
    butter service!

In-depth brand discovery questionnaire to learn about your offers and get clear on your vision

60 to 90-minute strategy call to kick off your project

Full Messaging Handbook (Google Docs & designed Canva PDF versions) to make writing future copy a breeze

Up to 5 pages of optimized website copy, strategically mapped to guide visitors toward conversion

Two refinement rounds & video calls to provide face-to-face feedback and get your words juuust right

Collaboration with your designer and/or mindfulness of your selected website template

Page-by-page SEO guidance with custom page titles, meta descriptions, header tags, and link suggestions

Well-formatted document delivery to outline each page, what needs to be included, and show how your site will flow

Bonus Launch Guide at project close with tips to show off your new site, improve your search engine rankings, and create engaging content (plus blog post ideas to get you started!)

TIMELINE: 4-6 weeks
INVESTMENT: Starting at $4,500

Life's too short for work to be boring. So you can look forward to having fun while we stay focused on getting you results. Go ahead—dance a little.

FOCUSED but fun

04

I consider this studio the hostess with the mostest. I care about your experience with me which means you're never handed a document and sent on your way. Instead, you'll be guided on the next steps required to launch a website you adore.

I care... like, a lot

03

Words are just one part of the equation. I also format your document with design in mind, collaborating with your designer, and/or preparing the doc for your chosen website template.

design in mind

02

You get an in-depth guide with your copy, including a deep dive into your audience, SEO recommendations to help you rank, and so much more.

story, strategy, & seo

01

How upstairs studio is different from other website Copywriters

start my project

Websites require just as much careful thought about design as they do copy. That's why I don't just think about your words. I also think about how they'll look and how they'll flow from one page to the next. 

I'll work closely with your designer or write with your selected template in mind.

Clever copy alone is not enough.

 yes, please!

Trust me. I've looked through *a lot* of templates (and bought my fair share, too). I've rounded up the best of the best—and have a hefty discount code for you. They're easy to use, built to convert, mobile-friendly, and so damn stylish. In fact, you're looking at one right now.

Launch like a pro with a Showit website template.

Here's How it Works:
                           HOW IT WORKS                           HOW IT WORKS                           HOW IT WORKS                           HOW IT WORKS                           HOW IT WORKS                           HOW IT WORKS                           HOW IT WORKS                           HOW IT WORKS                           HOW IT WORKS                           HOW IT WORKS                           HOW IT WORKS
                                                 HOW IT WORKS                                                 HOW IT WORKS                                             HOW IT WORKS                                                 HOW IT WORKS                                                 HOW IT WORKS                                                 HOW IT WORKS                                               HOW IT WORKS                                               HOW IT WORKS                                                 HOW IT WORKS                                                 HOW IT WORKS
                           HOW IT WORKS                           HOW IT WORKS                           HOW IT WORKS                           HOW IT WORKS                           HOW IT WORKS                           HOW IT WORKS                           HOW IT WORKS                           HOW IT WORKS                           HOW IT WORKS                           HOW IT WORKS                           HOW IT WORKS
                                                 HOW IT WORKS                                                 HOW IT WORKS                                             HOW IT WORKS                                                 HOW IT WORKS                                                 HOW IT WORKS                                                 HOW IT WORKS                                               HOW IT WORKS                                               HOW IT WORKS                                                 HOW IT WORKS                                                 HOW IT WORKS
                           HOW IT WORKS                           HOW IT WORKS                           HOW IT WORKS                           HOW IT WORKS                           HOW IT WORKS                           HOW IT WORKS                           HOW IT WORKS                           HOW IT WORKS                           HOW IT WORKS                           HOW IT WORKS                           HOW IT WORKS
                                                 HOW IT WORKS                                                 HOW IT WORKS                                             HOW IT WORKS                                                 HOW IT WORKS                                                 HOW IT WORKS                                                 HOW IT WORKS                                               HOW IT WORKS                                               HOW IT WORKS                                                 HOW IT WORKS                                                 HOW IT WORKS
                           HOW IT WORKS                           HOW IT WORKS                           HOW IT WORKS                           HOW IT WORKS                           HOW IT WORKS                           HOW IT WORKS                           HOW IT WORKS                           HOW IT WORKS                           HOW IT WORKS                           HOW IT WORKS                           HOW IT WORKS
                                                 HOW IT WORKS                                                 HOW IT WORKS                                             HOW IT WORKS                                                 HOW IT WORKS                                                 HOW IT WORKS                                                 HOW IT WORKS                                               HOW IT WORKS                                               HOW IT WORKS                                                 HOW IT WORKS                                                 HOW IT WORKS
                           HOW IT WORKS                           HOW IT WORKS                           HOW IT WORKS                           HOW IT WORKS                           HOW IT WORKS                           HOW IT WORKS                           HOW IT WORKS                           HOW IT WORKS                           HOW IT WORKS                           HOW IT WORKS                           HOW IT WORKS
                                                 HOW IT WORKS                                                 HOW IT WORKS                                             HOW IT WORKS                                                 HOW IT WORKS                                                 HOW IT WORKS                                                 HOW IT WORKS                                               HOW IT WORKS                                               HOW IT WORKS                                                 HOW IT WORKS                                                 HOW IT WORKS
                           HOW IT WORKS                           HOW IT WORKS                           HOW IT WORKS                           HOW IT WORKS                           HOW IT WORKS                           HOW IT WORKS                           HOW IT WORKS                           HOW IT WORKS                           HOW IT WORKS                           HOW IT WORKS                           HOW IT WORKS
                                                 HOW IT WORKS                                                 HOW IT WORKS                                             HOW IT WORKS                                                 HOW IT WORKS                                                 HOW IT WORKS                                                 HOW IT WORKS                                               HOW IT WORKS                                               HOW IT WORKS                                                 HOW IT WORKS                                                 HOW IT WORKS
                           HOW IT WORKS                           HOW IT WORKS                           HOW IT WORKS                           HOW IT WORKS                           HOW IT WORKS                           HOW IT WORKS                           HOW IT WORKS                           HOW IT WORKS                           HOW IT WORKS                           HOW IT WORKS                           HOW IT WORKS
                                                 HOW IT WORKS                                                 HOW IT WORKS                                             HOW IT WORKS                                                 HOW IT WORKS                                                 HOW IT WORKS                                                 HOW IT WORKS                                               HOW IT WORKS                                               HOW IT WORKS                                                 HOW IT WORKS                                                 HOW IT WORKS
                           HOW IT WORKS                           HOW IT WORKS                           HOW IT WORKS                           HOW IT WORKS                           HOW IT WORKS                           HOW IT WORKS                           HOW IT WORKS                           HOW IT WORKS                           HOW IT WORKS                           HOW IT WORKS                           HOW IT WORKS
                                                 HOW IT WORKS                                                 HOW IT WORKS                                             HOW IT WORKS                                                 HOW IT WORKS                                                 HOW IT WORKS                                                 HOW IT WORKS                                               HOW IT WORKS                                               HOW IT WORKS                                                 HOW IT WORKS                                                 HOW IT WORKS
                           HOW IT WORKS                           HOW IT WORKS                           HOW IT WORKS                           HOW IT WORKS                           HOW IT WORKS                           HOW IT WORKS                           HOW IT WORKS                           HOW IT WORKS                           HOW IT WORKS                           HOW IT WORKS                           HOW IT WORKS
                                                 HOW IT WORKS                                                 HOW IT WORKS                                             HOW IT WORKS                                                 HOW IT WORKS                                                 HOW IT WORKS                                                 HOW IT WORKS                                               HOW IT WORKS                                               HOW IT WORKS                                                 HOW IT WORKS                                                 HOW IT WORKS
                           HOW IT WORKS                           HOW IT WORKS                           HOW IT WORKS                           HOW IT WORKS                           HOW IT WORKS                           HOW IT WORKS                           HOW IT WORKS                           HOW IT WORKS                           HOW IT WORKS                           HOW IT WORKS                           HOW IT WORKS
                                                 HOW IT WORKS                                                 HOW IT WORKS                                             HOW IT WORKS                                                 HOW IT WORKS                                                 HOW IT WORKS                                                 HOW IT WORKS                                               HOW IT WORKS                                               HOW IT WORKS                                                 HOW IT WORKS                                                 HOW IT WORKS

step Four

step Three

step Two

Start by reaching out through the form on the Inquire page. You’ll then receive an email to schedule your 20-minute discovery call. I'll get your questions answered (& mine) and then send you a custom proposal that includes your contract and invoice.

A non-refundable 25% deposit is required at the time of booking to secure your spot in my project calendar. When your start date has arrived, we'll officially kick off the creative process with a launch call & a great big cup of coffee cheers.

Meet & Greet 

step one

step Four

step Three

By now, I've already learned the ins and outs of your business, your values, your vision—all the good stuff. Now I'll do the same with your market and competitors. I'll pinpoint exactly what it is about you that'll light up the heart of your perfect people and then use my word-slinging magic to speak so clearly to them that you become their only choice. 

Research & Write

step Two

step one

step Four

When the words on the page make your heart happy and your inspiration run wild, I'll send over the final files. Everything is handed over to you via Google Drive in well-formatted documents that you can send straight to your designer or start copy-and-pasting straight to your chosen website template.

Yep—I make it that easy for you.
I'll also schedule a wrap-up call to make sure you're well prepared for your upcoming launch and send over your Launch Guide—a little something to help custom copywriting clients show off their new site.

I told you I care. And I want to see this thing through alongside you.

Revise & Wrap Up

step Three

step Two

step one

When the words on the page make your inspiration run wild, I'll send over the final files. Everything is handed over to you via Google Drive in well-formatted documents that you can send straight to your designer or start copy-and-pasting onto your website.

Yep—I make it that easy for you.

I'll also schedule a wrap-up call to make sure you're well prepared for your upcoming launch and send over your Launch Guide—a little something to help custom copywriting clients show off their new site. I told you I care. And I want to see this thing through alongside you.

When your project is complete and out in the world, it's time to celebrate! I believe every milestone should be celebrated—and this is a big one!

So take a moment for yourself, pop that cork, go to your favorite restaurant, or simply kick up your feet and cozy up with that book you've been dying to read. Whatever lights you up, do that. This is something to be proud of, so celebrate the payoff of investing in yourself.

Launch & Celebrate

step Four

step Three

step Two

step one

— ayad M.

Shannon was a pleasure to work with. She gave our website a major facelift and we would certainly consider working with her again. I would highly recommend Shannon to any business out there looking to make an impact with well-thought-out copy.

Before I found Shannon, several copywriters missed the mark on my website copy.

While I do think about how your copy will look and flow on each page of your website, I don't actually design. But I know people who do. Just let me know if you need a designer when you inquire and I can send you a list of some of my favorites. I also recommend you look at Showit website templates for designer-quality websites on a budget.

DO YOU ALSO DESIGN WEBSITES?

Absolutely! Your project fee is split into 4 or 6 monthly payments, collected through Dubsado via an automated payment plan that you approve when you book your start date. Every project requires a non-refundable 25% deposit to secure your spot in our calendar. You can always choose to pay in full if you don't want to worry about recurring payments.

do you offer payment plans?

Timelines vary project to project based on your scope, but you can expect approximately 4-6 weeks for messaging & website copy projects. To get started, fill out the form on the Inquire page. Then we'll book your 20-minute discovery call to get your questions answered (& mine!). If I'm the one for you, you'll receive a custom proposal, contract, and invoice. Then it's time to strategize, write, and edit, before handing everything off and raising a toast to your big business moves.

what's your process and timeline?

It's only natural that you have questions. I have the answers.

READ THE BLOG

start your project

copy & launch resources

nice seein' you way down here. I think you might LIKE these.